Promote the partnership between Dickies and Lambeau Field, dig into the significant history of Green Bay’s iconic football stadium, stay warm
In Green Bay, Wisconsin, there’s a simple chain of command: The Packers rep the city, and the city reps Dickies — the proud workwear partner of Lambeau Field and the maker of durable outerwear to withstand the toughest weather conditions. Dickies enlisted Rabbit Foot to capture the frozen tundra and warm spirit of the industrial city through the story of “The Dig,” in which fans show up in droves to shovel out Lambeau Field before game days—come sleet, ice, and snow.
While we didn’t pick up shovels, Rabbit Foot did get hands-on and work directly with Dickies to produce, shoot, and oversee post-production of a long-form documentary film, social media cutdowns, and lifestyle photography. We supplemented our hero video with three short films that depict how Dickies clothing helps keep Green Bay winter warriors like dairy farmers and ice fishermen “Engineered to move™”.
Pre-Production | Production | Post-Production | Shooting | Editing | Casting | Documentary | Short Film | Social Media | Branded Content | Photography