Raise awareness about OCEARCH, promote their partnership with Costa, save the sharks
OCEARCH is an at-sea lab that puts science on the side of sharks. Costa is the manufacturer of the world’s clearest polarized performance sunglasses. Together, they are behind the Costa+OCEARCH Collection, which features sunglasses and gear inspired by the sharks that keep our oceans balanced. Costa’s ad agency, McGarrah Jessee, approached Rabbit Foot to develop an ambassador campaign featuring shark attack survivors who now dedicate their lives to protecting sharks and the oceans they live in.
Costa knows that a fear of sharks comes from a lack of understanding. Rabbit Foot knows that good storytelling starts with a sense of place. So we traveled to Hawaii to capture the stories of shark attack survivors who now fight for the fins. We didn’t just dip our toes in the water for this one. We dove deep with the agency team — from concept to execution — to produce, shoot, and oversee post-production for a campaign including, but not limited to: long-form documentary films, social media cutdowns, and product and lifestyle photography for a corresponding retail campaign.
We thought this campaign was rad, and we’re honored that Communication Arts did too. Read the full feature here.