Chaco Footwear: Life Is Fantastic on Foot

Project Info

  All Work


Raise brand awareness by putting focused content in front of “Chaco people”, find and shoot contextually relevant environments that depict the heart of the brand, walk on the wild side


Are you an adventurer fueled by curiosity and optimism? Are you passionate about the outdoors, travel, self-expression, social connections, and making a difference? If so, you might be a “Chaco person” — but you just don’t know it yet. Rabbit Foot worked closely with Chaco’s ad agency, McGarrah Jessee, to develop a multifaceted foot-forward campaign that showed the heart of the Chaco brand.

We fully produced and shot 15 unique videos in three days — atop cliffs, underwater, and in the sand — then executed all post-production, including editing, color correction, motion graphics, and CG animation. We adopted Chaco’s life-loving explorer mindset to flex our capabilities and execute a robust package of deliverables full of efficiency, strategy, and fresh air.


Pre-Production | Production | Post-Production | Shooting | Editing | Color Correction | Motion Graphics | Animation | Social Media

Additional Videos

Special thanks to:
Director of Photography Andrew Hajek for tapping into his inner merman and submerging himself in water to secure all the right angles.