About Rabbit Foot Icon

About Us

It’s a group effort.

1 part Agency +
2 parts Production/Post

Creative Solutions Machine


One foot in front of the other.

The name Rabbit Foot comes from the idea that we make our own luck. We were founded by production and agency veterans with diverse experience and a shared goal: to solve problems efficiently without sacrificing quality. We have a core team on staff plus a network of talented freelance partners who collaborate early and often to create powerful visual storytelling experiences. Looking for original creative? We’ll take it from here. Want to bring your concept to life? We’re the agile production house you want. Just want to tell stories? We can make it happen.


  • Location Scouting
  • Casting Services
  • Storyboarding
  • Budgeting
  • Creative Guidance
  • Cinematography
  • Direction
  • Photography
  • Broadcast
  • Social Media
  • Longform
  • 360º Video
  • Motion Graphics
  • Animation
  • 360º Video
  • Editing
  • Color Correction
  • Sound Design
  • Audio Mix


Jeff loves a great story. He’s been telling them, making them, and understanding how the world consumes them for a long time. While he started his career behind the camera, Jeff now leads the Rabbit Foot revolution as Creative Head of Production.

As an industry veteran, Jeff has deep experience as a director, production company owner, and brand collaborator. Over the years, he’s seen the production world morph and change. But he doesn’t just sit back and watch. He’s forward-thinking, early to adopt, quick to adapt — and always pushing boundaries of what branded content is and how best to create it. His firepower lies in his ability to form real connections with real people — and produce real good stuff.

As a director, Jeff is known for his cinematic, documentary-style films. Prior to joining Rabbit Foot, he spent 25 years as owner and director of Lucky21. He has worked with agencies including McGarrah Jessee, DDB, Goodby Silverstein & Partners, The Richards Group, BBDO, McCann-Erickson, TM Advertising, and GSD&M.

Media moves quickly, and so does Meredith. She got her start in the TV and film business in Los Angeles as feature films coordinator at 20th Century Fox — then traded foxes for rabbits when she returned home to Texas to start her career in the agency world. During her 20 years of agency experience, Meredith has developed departments and built them from scratch. So when it comes to client expectations and the inner workings of an agency account team, Meredith gets it.

While Rabbit Foot blurs the line between production company and agency, Meredith’s role as Executive Producer is to provide clarity and use creative problem solving, flexibility, and perseverance to achieve results. She’s the “who” behind on-time and on-budget — without sacrificing creative integrity or production value along the way.

Prior to joining Rabbit Foot, Meredith spent 15 years as in-house producer at McGarrah Jessee. She has worked with brands including YETI Coolers, Whataburger, Frost Bank, Shiner Beers, Central Market, Costa Sunglasses, Merrick Pet Food, and Taco Cabana.